Case study: Redesigning SBI YONO Mobile App

Project Name- Redesigning SBI YONO Mobile App
Designer Name- Rajat Gajinkar

About YONO?

YONO (You Only Need One) is an integrated digital banking platform launched by State Bank of India (SBI) on24th November'17 to enable users to access a variety of financial and other services such as flight, train, bus andtaxi bookings, online shopping, or bill payments.

About SBI

State Bank of India is an Indian multinational, public sector banking and finance services statutory body. It is the43rd largest bank in the world and ranked 221st in the Fortune Global 500 list of the world's biggest corporationof 2020, being the only Indian bank on the list.

Why am I redesigning YONO App?

I have been using the YONO app for more than 3 years As a User and UX designer the app has bad user Experience. The yono sbi App has 50 million active users. But the app is unable to provide a great banking experience to its users.I took this as challenge to solve problems to improve the user experience of app

Design Process

Current User Flow

I felt that need to understand the current user flow of the app and find out problems

Did app analysis and found the following problems

Qualitative Research

I framed set of 8 questions and interviewed 3 people who are using YONO app to know about them while they are using yono app and gave some task go through app

• When You Started Using Yono App?

• For What Purpose You Use Most Yono App?

• Did You Like Current Ui Of Yono App

• Which Feature You Use Most?

• What Is Your Experience While Transferring Money From Yono App?

• Do You Think App Requires Additional Features?

• Did You Ever Used Sacn&Pay Features In Yono App?

Given Some Task On App

• Quick Transfer Money From Yono Pay

• Check Money Transactions

• Check Offer Sections

• Check Balance

• Try Chat With Yono Assistant

  
  

Users Review From Playstore

Competitor Analysis

Brainstorming

Design

Low Fedility Wireframes

Color Scheme

Typorgraphy

Icons

Visual Design